Product data is the quiet infrastructure behind every ecommerce operation. When it’s clean and consistent, orders flow, inventory is accurate, and customers see the right product at the right price on every channel. When it’s broken, the downstream damage is enormous.
The core challenge for omnichannel brands is that product data originates in one system and must be distributed to multiple destinations — each with its own data format requirements. Shopify needs variant structures. Amazon requires specific product identifiers. NetSuite needs item records with the right subsidiary assignments.
Hairball builds the product data pipeline that connects your source of truth to every channel. We handle PLM-to-ERP workflows, catalog syndication, variant management, multi-channel pricing synchronization, and image distribution. For brands with thousands of SKUs, we automate product creation and update workflows so your team can launch across all channels from a single update.
Apps We Work With
Expertise and Use Cases
We solve complex data problems to help your teams work smarter, not harder.
- PLM-to-NetSuite product data sync (Centric PLM)
- NetSuite-to-Shopify catalog syndication
- Multi-channel product listing management
- Variant and matrix item creation and mapping
- Product pricing synchronization across channels
- Product image and asset distribution
- SKU rationalization and mapping across platforms
- Seasonal product launches and bulk catalog updates
- Category and attribute mapping by channel
- Product lifecycle management (create, update, retire)
- Kit and bundle product configuration
- UPC/barcode management and compliance
Featured Customers
Small scale starter or larger enterprise – we have the solution for your NetSuite needs and Celigo integrations.
