Hey there!
We’re Hairball.

Our team is dedicated to untangling software hairballs.

We strive to provide innovative and effective products and services that enable our customers to scale their businesses.

Growth comes with a price

As your organization expands, tying multiple applications together can become a mess of many cloud apps.

Or in the language of former NetSuite CEO, Zack Nelson:
The Cloud Hairball. 

The fact is: NetSuite’s “Suiteness” can’t handle everything for your business. You need other best-of-breed SaaS apps to fully run your business.

It’s why the Cloud Hairball exists. 

Our expert team ensures all of your apps, automations and integrations are not only operating smoothly —but are built to handle growth and scale. Not simply for today, but for years to come.

We’re here to make your cloud hairball work seamlessly!

Celigo Certified Partners
NetSuite Alliance Partners
Shopify Plus Partners
Orderful Partners

We untangle your cloud hairball.

Experience You Can Trust

We have a decade-plus of knowledge and expertise gained from building on NetSuite, Celigo, 3PLs, Amazon and tons more.

Technology + Commerce

Our team of integration and eCommerce experts sit at the intersection of technology and commerce operations and know how to leverage Celigo and NetSuite to amplify business strategies..

One End Point. Zero Guesswork.

We’re exclusively focused on integrations where NetSuite is one of the end points. Why? Because building great automation requires an undeniable understanding of the system of record.

NetSuite Is In Our DNA

Our entire team has worked at NetSuite or has advanced experience providing solutions for ecommerce merchants. We know the Suite like the back of our hands.

Our Leadership

An expert team obsessed with getting you results

No matter what type of integration project you have, our experts in NetSuite, Celigo, eCommerce, EDI and CRM can handle it.



Diego brings 15+ years of hands-on experience as an expert in ecommerce with a superpower for applying NetSuite to elevate the success of ecommerce operations for clients. Endlessly curious, he understands the possibilities that come with technology while knowing how to apply it to serve business strategies. Diego is the former Founder of SuiteCommerce, acquired by NetSuite.


Alex Grunwaldt

Head of Engineering

Alex blends engineering expertise with creative problem solving to reimagine craft turnkey development solutions for clients, including EDI, 3PLS and complex integrations. With 10 years of experience, he knows the ins and outs of integrations and automations and delivers tremendous value to customers.

Juan Casal

Head of Commerce

Juan is a versatile team player with both technical background and superior communication skills who builds lasting relationships. He focuses on sales, customer success and ensuring businesses implement state-of-the-art solutions to grow their technological footprint and optimize their processes across all verticals.

David Moran

Head of CRM and HR

David brings extensive experience in CRM Apps Integration, HR Software implementation and BI tools to Services businesses automate lead to cash and hire to retire flows while having a knack for evaluating rockstar talent to continue fulfilling Hairball’s mission of over-delivering for their clients.

Not just values.
They’re standards.

We don’t believe in sticking words on the office wall and calling it a day.

Your success is our success

No one succeeds alone. We stay positive, work together and share our successes equally. Our clients are part of the team.

Never stop improving

What worked yesterday may not work today. We’re always learning, growing and striving to perform Celigo integrations like no one else.

We keep it simple for you

In a complicated world, simple wins. We focus on simplicity, even if that means being different. Making things complicated is easy.

We are 100% drama-free

We’re calm, cool and collected during any challenge. We focus on solutions, get stuff done and never sweat the small stuff.

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So, what makes Hairball.io different?

Built by a team with 15+ years of real-world NetSuite and eCommerce operations experience.

Other Options
Competitive Pricing
Built By An Expert Team 15+ Years
Effortless Integrations & Automations
Certified Celigo & Netsuite Alliance Partner
280+ Successful Untangled Hairballs (And Counting!)
Hairball Netsuite Ecosystem V1

Hairballs don't untangle themselves

If you’re ready to lean on an expert team to help you grow, scale, and automate — contact us today.