Fully Managed EDI for NetSuite, Built for Retail and Wholesale Brands
Hairball runs end-to-end EDI for DTC and wholesale brands on NetSuite. We onboard your trading partners, automate the full order-to-invoice cycle through Celigo, and prevent chargebacks. One partner for NetSuite, Celigo, and EDI.
One partner
One partner for NetSuite, Celigo, and EDI, so onboarding a new retailer does not mean managing three vendors.
Full automation
Full 850 to 855 to 856 to 810 automation with three-way matching to stop chargebacks before they hit your margin.
EDI data in NetSuite
EDI data lands in NetSuite saved searches that auto-deliver reports to your ops and finance teams.
What EDI actually is, for NetSuite brands
EDI (Electronic Data Interchange) is the standardized electronic format retailers require for exchanging business documents. Instead of emails and PDFs, your systems and the retailer’s systems exchange structured files for each step of the order. The common transaction sets are:
850 Purchase Order
The retailer's order, which becomes a Sales Order in NetSuite.
855 Purchase Order Acknowledgment
Your confirmation back to the retailer.
856 Advance Ship Notice (ASN)
Sent when you ship, often within a strict window, with carton and pallet detail.
810 Invoice
Your bill to the retailer.
852 Product Activity Data
The retailer's sell-through and inventory data.
Each retailer publishes a routing guide dictating exact formats and timing. Miss a requirement and you get a chargeback. Hairball maps every partner’s specific requirements so each document is compliant from day one.
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How Hairball builds and manages it
We build and run the complete wholesale order-to-cash process:
- Trading partner onboarding. We map each retailer's unique document requirements and routing guide so you are compliant before the first live order.
- PO to Sales Order automation. Inbound 850s become NetSuite Sales Orders automatically through Celigo, with no re-keying.
- Compliant ASN and invoice generation. We generate 856 ASNs and 810 invoices in each partner's required format and timing.
- Three-way matching. We match PO, ASN, and invoice to catch discrepancies before they become chargebacks.
- Unified B2B and DTC financials. Wholesale and direct-to-consumer orders both flow into NetSuite as one financial picture.
What Makes Us Different
Most Celigo partners are generalists. They understand the integration layer but not the operational reality of a wholesale business, and many know either NetSuite or Celigo, so you end up managing multiple vendors for ongoing maintenance. Hairball is different in three ways:
We are eCommerce operations specialists
We understand the complexities of eCommerce operations. We know exactly how EDI, NetSuite, and your retail partners interact, so we build faster and right the first time.
We support both NetSuite and Celigo
Hairball is an Inc. 5000 honoree, a Celigo Platinum Partner, and an Oracle NetSuite partner. We offer support for both NetSuite and Celigo, so we can be your one-stop-shop for ongoing maintenance.
The NetSuite saved search delivery layer
This is our signature. EDI data doesn’t just sit in an integration log. It lands in NetSuite saved searches that auto-deliver formatted reports to your sales, ops, and finance teams, so the whole business can see wholesale performance without asking IT.
Three ways to work with us
Set up EDI from scratch
New to EDI? We’ll guide you through every step to build your system from the ground up:
- Choose the right technology and trading partner setup.
- Design and configure EDI workflows in NetSuite and Celigo, tailored to your business needs.
- Test, monitor, and refine to guarantee a smooth go-live.
Already using EDI? Let’s improve it.
If your current EDI setup isn’t running as smoothly as it could, we’ll help you:
- Upgrade outdated tools and integrations.
- Enhance trading partner communication and ensure compliance.
- Implement advanced monitoring and analysis for better performance.
- Migrate you off SPS Commerce.
Let us be your ongoing EDI partner
Focus on your business while we manage all your EDI needs, end-to-end. Our ongoing services include:
- Proactive monitoring to resolve issues before they escalate.
- Handling trading partner communication, testing, and configuration.
- Always-on support and expertise to keep your system running smoothly.
Our Customers Success Stories
EDI Doesn’t Have to Be Complicated
Access our on-demand 30-minute session where we break down the essentials of B2B EDI and show how automation simplifies the entire process.
Frequently Asked Questions
What is fully managed EDI?
Fully managed EDI means a partner runs your entire EDI operation: onboarding trading partners, mapping each retailer’s document requirements, automating the order-to-invoice cycle, and monitoring for errors. Instead of staffing an EDI team, you hand the whole function to specialists. Hairball delivers this on Celigo and NetSuite, end to end.
How does EDI connect to NetSuite?
EDI documents flow into and out of NetSuite through an integration platform, usually Celigo B2B with Orderful. An inbound 850 purchase order becomes a NetSuite Sales Order automatically, and outbound documents like the 856 ASN and 810 invoice are generated from NetSuite records, so your ERP stays the single source of truth.
What EDI documents do retailers usually require?
The core set is the 850 purchase order, 855 acknowledgment, 856 advance ship notice, and 810 invoice. Many retailers also send 852 product activity data. Each publishes a routing guide specifying exact formats and timing. Requirements vary by retailer, which is why partner-by-partner mapping matters.
How does managed EDI prevent chargebacks?
Chargebacks come from late ASNs, incorrect labeling, or missing documents. Hairball prevents them with three-way matching across the purchase order, ASN, and invoice, plus compliance checks tuned to each retailer’s routing guide. Issues get caught before a document goes out, not after a penalty lands on your statement.
How long does it take to onboard a new trading partner?
It depends on the retailer’s requirements and testing cycle. Some retailers certify quickly; others require multiple test rounds. Because we have onboarded partners across many national retailers, we know each one’s process and can set realistic timelines up front.
Do we need Celigo to use Hairball for EDI?
Celigo B2B is our primary platform for EDI into NetSuite, paired with Orderful for translation and connectivity. If you already run Celigo, we build on it. If not, we set it up as part of onboarding. You get one partner for NetSuite, Celigo, and EDI rather than three separate vendors.
What does ongoing managed EDI include?
Proactive monitoring that resolves issues before they escalate, all trading partner communication and testing, configuration changes as retailers update routing guides, new partner onboarding, and always-on support. You focus on growing wholesale; we keep the EDI engine compliant and running.
Who do we work with at Hairball?
Your EDI work is led by our B2B and EDI practice lead, supported by developers who specialize in Celigo B2B and NetSuite. You get specialists in eCommerce operations, not generalists learning your business on your budget.
