The most common complaint we hear from ecommerce operators isn’t about orders or fulfillment — it’s about visibility. The CEO wants total revenue by channel. The CFO wants true margin by product. Every question requires pulling data from multiple systems.
Ecommerce data is fragmented by design. Shopify knows orders. NetSuite knows financials. Your 3PL knows fulfillment costs. No single system has the complete picture.
Hairball builds the data infrastructure that unifies these sources. We implement NetSuite Analytics Warehouse (NSAW), build custom saved search architectures, integrate CRM data for customer 360 views, and design purpose-built analytics tied to your business model and KPIs.
Expertise and Use Cases
We solve complex data problems to help your teams work smarter, not harder.
- NetSuite Analytics Warehouse (NSAW) implementation
- Custom NetSuite saved search and report development
- Cross-system data unification and reconciliation
- Executive dashboard design and development
- Channel profitability analysis and reporting
- Customer analytics and segmentation
- Inventory performance and turnover reporting
- CRM integration (Salesforce, Zendesk) for customer 360
- Marketing attribution and ROAS tracking
- Operational KPI dashboards
- Custom data exports and scheduled reporting
- Data migration and historical data loading
Featured Customers
Small scale starter or larger enterprise – we have the solution for your NetSuite needs and Celigo integrations.



