Marketplace selling is one of the fastest ways to grow revenue, but it creates operational complexity that most brands underestimate. Each marketplace has its own order format, its own settlement and payout schedule, its own fulfillment requirements, and its own rules for returns and chargebacks.
The most common problem we see is brands that got their Shopify-to-NetSuite integration working, then bolted on Amazon, then added TikTok Shop, and now have three different integration patterns with three different data models that nobody fully understands. Orders fall through the cracks. Settlement reconciliation becomes a monthly nightmare.
Hairball builds a unified marketplace Order to Cash process that normalizes every channel into a consistent flow. Settlements are decomposed and matched to their source orders. FBA and 3PL-fulfilled orders generate the correct financial records. The result is a single operational view across all marketplace channels, with financials that reconcile cleanly at month-end.
Expertise and Use Cases
We solve complex data problems to help your teams work smarter, not harder.
- Amazon FBA order and fulfillment flow (Invoice + Customer Payment model)
- Amazon FBM (Fulfilled by Merchant) order routing
- TikTok Shop order capture and settlement reconciliation
- Walmart Marketplace order compliance and fulfillment
- eBay order sync and managed payments reconciliation
- Faire wholesale marketplace integration
- MercadoLibre order processing for Latin American markets
- Multi-marketplace inventory allocation and sync
- Marketplace settlement decomposition and payout matching
- FBA fee reconciliation and profitability tracking
Featured Customers
Small scale starter or larger enterprise – we have the solution for your NetSuite needs and Celigo integrations.






