The Honey Pot

Discover how Hairball helped The Honey Pot automate its EDI Integrations with Celigo and NetSuite, reducing manual work and accelerating growth across retail partnerships like Thrive Market and Hy-Vee.

About The Honey Pot

The Honey Pot Company is a plant-derived feminine care brand founded to provide clean, effective, and herbal solutions. Clinically tested, gynecologist-approved, and cruelty-free, the brand is dedicated to wellness, transparency, and giving back through donations that support education and community health.

Industry

Health & Wellness

Integrations

The Challenge

Before partnering with Hairball, The Honey Pot managed its wholesale orders manually. Purchase orders from Thrive Market and Hy-Vee arrived by email, and the team had to enter each one into NetSuite line by line. With large orders containing hundreds of items, this process was slow, repetitive, and prone to human error.

The team also faced difficulties handling EDI (Electronic Data Interchange) communications. Without automation, sending and receiving EDI documents like purchase orders and invoices was inconsistent and delayed. These manual steps made it hard to scale operations and often led to slower fulfillment and payment cycles.

The Honey Pot needed a way to automate its order-to-cash process from start to finish while maintaining accuracy, compliance, and partner visibility.

Key Issues

  • Manual entry of large wholesale orders created inefficiencies and errors.
  • Lack of EDI automation led to communication delays and missed acknowledgements.
  • Delayed invoicing affected payment timelines and cash flow.
  • Keeping Sandbox and Production environments consistent required extra manual oversight.

The Solution

Hairball implemented a customized Celigo B2B Manager integration that fully automates The Honey Pot’s order-to-cash process.

Integration Flows for Thrive Market

  1. Purchase orders (850) to NetSuite sales orders (add)
  2. NetSuite sales orders to purchase order acknowledgements (855)
  3. Purchase order change requests (860) to NetSuite
  4. NetSuite item fulfillments to advanced ship notices (856)
  5. NetSuite invoices to invoices (810)
  6. Send functional acknowledgements (997)

Integration Flows for Hy-Vee

  1. Orders
  2. NetSuite invoices to invoices (810/880)
  3. Send functional acknowledgements (997)
  4. Unassigned

These integration flows connect Thrive Market and Hy-Vee directly to NetSuite, allowing The Honey Pot to manage orders, invoices, and acknowledgements in real time. Each flow operates automatically, ensuring accuracy, faster payments, and complete visibility across both retail partnerships.

Hairball also synchronized configurations between Sandbox and Production environments, using a cloned setup to keep both aligned for future updates and new partner integrations.

The Results

With Hairball’s implementation of Celigo’s B2B Manager, The Honey Pot now operates a fully automated order-to-cash workflow. Orders from Thrive Market and Hy-Vee are instantly processed into NetSuite, removing the need for manual data entry. What once took hours now happens in minutes.

Invoices are automatically sent back to each retailer, ensuring timely payments and accurate financial tracking. The project also included automatic Functional Acknowledgement Synchronization (997), confirming receipt of every purchase order (875) in real time. This not only improved operational reliability but also strengthened partner trust.

Hairball deployed the setup across both NetSuite Sandbox and Production environments using a cloned configuration. This approach keeps both systems aligned, simplifies future updates, and ensures consistent performance in every environment.

Positioned for Sustainable Growth

With automation now at the core of its operations, The Honey Pot has the structure and flexibility to keep scaling confidently. The project delivered measurable efficiency gains and a stronger foundation for future B2B growth.

By leveraging Celigo to connect NetSuite with key retail partners, Hairball helped The Honey Pot simplify complex processes and create a system built to evolve.

If your team is ready to eliminate manual work and transform your B2B operations with Celigo and NetSuite, let’s build your next integration together.

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