About Perfect Snacks
Perfect Snacks is a fast-growing CPG brand and a subsidiary of Mondelez Ventures, alongside well-known brands such as Hu Kitchen, Enjoy Life Foods, and Tate’s Bake Shop. As part of a broader global initiative, Mondelez set out to standardize systems and EDI operations across all its ventures to improve visibility, governance, and scalability.
Website
Industry
Food and Beverage
Integrations
The Challenge
As part of Mondelez’s broader standardization initiative, Perfect Snacks was required to transition to a centralized EDI platform while maintaining uninterrupted B2B operations.
Before the project began, Perfect Snacks was operating with multiple third-party EDI providers. While these platforms all connected into NetSuite, they created operational complexity, inconsistent processes, and limited end-to-end visibility.
The challenge was not simply to switch platforms. Perfect Snacks needed to fully replace several EDI providers with a single, standardized EDI layer, while migrating 30 active trading partners, each with their own technical and commercial requirements. At the same time, the business needed to ensure zero data loss, maintain fulfillment continuity, and properly manage open purchase orders created before go-live.
This migration had to happen without disrupting daily B2B operations, order fulfillment, or invoicing, all while coordinating across internal Mondelez teams and external trading partners.
Key Issues
1. Trading Partner Complexity
Each of the 30 trading partners came with unique specifications, including custom document mappings, partner-specific fees, commissions, and charge structures. Every integration had to be carefully designed and validated to meet individual partner requirements while still aligning with a standardized EDI model.
2. Cutover and Post Go-Live Complexity
After go-live, all new purchase orders flowed cleanly through Orderful and into NetSuite via Celigo. However, NetSuite still contained open purchase orders that had been created before the cutover using legacy EDI platforms. These transactions still needed to be fulfilled, shipped, and invoiced correctly using the new integration without duplication or data gaps.
3. Parallel Communication Management
The project required tight coordination across multiple layers. Mondelez internal stakeholders, Perfect Snacks operational teams, and 30 external trading partners all had to stay aligned. Managing timelines, expectations, and technical readiness in parallel added an additional layer of complexity to the migration.
The Solution
Hairball redesigned the EDI architecture to centralize all EDI traffic through Orderful, with Celigo acting as the integration layer between Orderful and NetSuite.
The resulting architecture was designed to be both scalable and operationally simple:
- Trading Partners connect to Orderful
- Orderful connects to NetSuite via Celigo
- All EDI documents now flow through a single platform, creating consistency across trading partners and simplifying ongoing operations.
Scope and Scale
The implementation supported a meaningful transaction volume from day one:
- 30 trading partners
- An average of 3 to 5 EDI documents per purchase order
- Thousands of EDI transactions per month
Each purchase order triggered multiple downstream documents, including acknowledgements, ASNs, application advice, and invoices, all managed within the standardized flow.
Cutover Strategy
A detailed, partner-by-partner cutover plan was executed to ensure continuity and data integrity.
For each trading partner, transactions were clearly identified as pre- or post-cutover using EDI dashboards. Legacy purchase orders already in NetSuite were completed through the new Orderful and Celigo integration. ASNs generated in NetSuite for orders originally created via legacy systems were successfully transmitted through Orderful. Open invoices and pending documents were reconciled and validated to prevent gaps or duplication.
Daily monitoring ensured that transaction volumes aligned with real operational data and that every document was accounted for.
Standard EDI Flows
Most trading partners now follow a standardized EDI order-to-cash flow:
- Purchase Order (850): Trading Partner to Orderful to NetSuite
- Purchase Order Acknowledgement (855): NetSuite to Orderful to Trading Partner
- Advanced Shipment Notice (856): NetSuite to Orderful to Trading Partner
- Application Advice (824): Trading Partner to Orderful to NetSuite
Invoice (810): NetSuite to Orderful to Trading Partner
Monitoring and Quality Assurance
Throughout the migration, Hairball implemented daily tracking and validation across all trading partners. Purchase orders, ASNs, invoices, and application advice documents were reviewed to ensure accuracy and completeness. This approach ensured full migration coverage from legacy systems to the new EDI flow.
The Results
Within approximately three months, Perfect Snacks successfully transitioned its EDI operations to a centralized Orderful and NetSuite integration powered by Celigo.
Business Processes Covered in This Solution
- B2B eCommerce order-to-cash via EDI
- 3PL and warehouse inventory management
- Shipping and fulfillment
As a result, Mondelez Ventures achieved its goal of unifying EDI systems across its portfolio. Perfect Snacks now operates under the same standardized EDI criteria as other Mondelez brands, with all trading partners connected through Orderful. Visibility into EDI transactions improved significantly, manual intervention was reduced, and the business is now positioned to onboard future trading partners faster and with greater consistency.
