Running a product-first eCommerce business means obsessing over ingredients, packaging, and storytelling. But what happens when the back office can’t keep up with the front-end promise?
That’s the exact tension one growing fragrance and skincare brand faced. While their customers fell in love with their oils, lotions, and signature scents, their fulfillment process was starting to fall apart.
Orders were flowing through NetSuite, while the warehouse ran on ShipHero. The challenge was the two didn’t talk to each other. At least not automatically.
Where the NetSuite ShipHero Disconnect Showed Up
Where the NetSuite ShipHero Disconnect Showed Up
Every new order had to be manually exported from NetSuite to ShipHero. Once fulfilled, the tracking details had to be pulled out of ShipHero and keyed back into NetSuite. And inventory? Well, it was constantly at risk of being outdated on both ends.
And for a small team focused on growth, manual updates and spreadsheet firefighting just didn’t scale. They needed a better way to sync their ERP with their warehouse, without adding headcount or introducing even more tools.
What We Built: A Clean NetSuite ShipHero Integration
Hairball stepped in to remove the friction. We designed and delivered a robust integration between NetSuite and ShipHero in under six weeks, handling every key touchpoint in the fulfillment cycle.
Here’s how the NetSuite ShipHero integration works now:
- Sales Orders are created in NetSuite as usual
- Orders are automatically pushed to ShipHero for fulfillment
- Once ShipHero marks an order as shipped, tracking and shipment confirmation are sent back to NetSuite
- Inventory updates are synced between the two platforms to ensure both systems always reflect the true stock availability for sales
We implemented this using Celigo as the integration platform, with purpose-built flows for:
- Outbound Order syncs (NetSuite → ShipHero)
- Inbound Shipment and Tracking (ShipHero → NetSuite)
- Inventory Adjustments (bi-directional)
This wasn’t just a technical bridge, it was a strategic upgrade to the way the business runs.
What Changed After the Integration
With the NetSuite ShipHero connection in place, the brand saw immediate operational improvements:
- Orders now flow automatically, no human intervention required
- Customers receive timely tracking updates via NetSuite
- Inventory data is finally accurate, so no more overselling or out-of-stock surprises
- The team has visibility, confidence, and peace of mind
They’ve freed up hours per week. But more importantly, they’ve restored alignment between their promise to customers and their ability to deliver.
For Brands Who Need Their Ops to Keep Pace with Growth
If your warehouse lives in ShipHero and your ERP is NetSuite, you’re not alone. We see this combo often, especially with small to mid-market brands scaling up and trying to maintain high customer standards with lean teams.
But what we also see is the trap: using email, spreadsheets, and tribal knowledge to fill in the gaps between systems.
You don’t have to stay stuck there.
At Hairball, we specialize in NetSuite integrations that actually work, built with eCommerce logic at their core. Whether it’s automating order-to-cash, inventory visibility, or 3PL workflows, we bring the technical expertise and real-world understanding needed to keep your operations smooth.
Ready to Tighten the Loop Between NetSuite and ShipHero?
This wasn’t a story about ripping and replacing, it was about connecting what already works, and making it work better together.
If you’re navigating fulfillment issues, disconnected systems, or a warehouse that feels a few steps behind your storefront, we’d love to help!
Let’s make your NetSuite ShipHero integration the thing you never have to think about again.
