B2B ecommerce and EDI are fundamentally different from DTC selling. Your retail partners have strict compliance requirements — specific document formats, mandatory ASN generation within tight windows, routing guides, and chargeback penalties for non-compliance that can eat into your margins fast.
Most brands start their B2B journey with manual processes — emailing purchase orders, keying them into NetSuite by hand. That works at low volume. But once you’re onboarding with Target, Nordstrom, or a regional grocery chain, manual processes become a compliance risk.
Hairball builds and manages the full B2B Order to Cash process using Celigo B2B and Orderful for EDI, plus Shopify B2B and Faire for wholesale portals. We handle trading partner onboarding, automate the PO-to-SO-to-fulfillment-to-invoice chain, generate compliant ASNs and invoices, and implement three-way matching to catch discrepancies before they become chargebacks.
Apps We Work With
Expertise and Use Cases
We solve complex data problems to help your teams work smarter, not harder.
- EDI trading partner onboarding and mapping
- Purchase Order (850) to Sales Order automation
- ASN (856) generation and compliance
- EDI Invoice (810) automation
- Three-way matching (PO, ASN, Invoice) for chargeback prevention
- Retailer routing guide compliance
- Shopify B2B wholesale portal integration
- Faire wholesale order processing
- B2B-specific pricing, terms, and payment schedules
- Wholesale credit management in NetSuite
- Cross-dock and drop-ship fulfillment
- B2B returns and deduction management
Featured Customers
Small scale starter or larger enterprise – we have the solution for your NetSuite needs and Celigo integrations.
