The Sak

The Sak turned to Hairball to support their next phase of growth. By automating critical processes across Shopify, Amazon, and NetSuite, they eliminated friction and scaled smarter.

About The Sak

The Sak is a heritage lifestyle brand known for its unique blend of casual California style and artisanal craftsmanship. Founded in 1989, the company specializes in handbags, accessories, and textiles made from sustainable materials. With a strong presence in fashion retail and online marketplaces, The Sak combines timeless design with social and environmental responsibility to create products that resonate with conscious consumers.

Industry

Fashion and Accessories

Integrations

The Challenge

When The Sak came to Hairball, their team was spending a significant amount of time managing disconnected systems and manual processes across Amazon, Shopify, and NetSuite. Every transaction required extra effort—from processing orders to syncing data—which introduced unnecessary delays and frequent errors. These inefficiencies weren’t just slowing operations; they were becoming a roadblock to scale.

The Results

With Hairball’s help, The Sak has:

  1. Automated major portions of the order-to-cash cycle
  2. Reduced manual data entry and human error
  3. Improved inventory visibility and fulfillment speed
  4. Freed up internal teams to focus on high-value activities

Operations are smoother, customer experience is stronger, and the business is primed for growth.

With Hairball’s support, we’ve been able to scale operations more confidently, reduce operational overhead, and maintain agility as we grow. It’s helped create a more stable and efficient tech stack that supports our business goals.

Key Issues

They needed help implementing and optimizing integrations across Amazon, Shopify, and their ERP system. This included automating order flows, syncing inventory, handling invoicing, and ensuring their financial data was clean and up to date.

Before partnering with Hairball, our team was dealing with manual workflows and fragmented systems across our eCommerce platforms and ERP. Managing integrations between Amazon, Shopify, and NetSuite was time-consuming, error-prone, and slowed down our ability to scale and respond quickly in a dynamic environment.

As demand grew and their product catalog expanded, these inefficiencies reached a tipping point. Bottlenecks in order processing, invoicing, and data syncing made it clear: automation was no longer a “nice-to-have,” but a necessity for growth. The Sak needed to streamline operations or risk plateauing.

As our order volume and SKU count grew, we began running into bottlenecks with order processing, invoicing, and data syncing. It became clear that if we didn’t streamline and automate these flows, it would limit our ability to grow and strain our internal resources.

The Solution

Hairball implemented end-to-end automation across The Sak’s most critical systems:

  1. Shopify and Amazon: Automated order capture, status updates, and cancellations
  2. NetSuite ERP: Synced inventory levels, order fulfillment data, invoicing, and financials
  3. Returns: Connected systems to ensure return authorizations, refunds, and receipts synced in real time

We chose Hairball because of their deep understanding of eCommerce integrations, especially with tools like Celigo and NetSuite. Their reputation for being nimble, responsive, and technically sharp stood out from other partners we evaluated.

This integration strategy helped centralize data, eliminate duplication, and ensure financial accuracy.

Hairball Netsuite Ecosystem V1

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