About the Project

Expanding into the Canadian market, Carhartt WIP faced a significant challenge: syncing their comprehensive catalog and price lists from NetSuite to Shopify Plus Markets. The transition to a new market is fraught with complexities, from currency conversions to regional pricing strategies, making it crucial for Carhartt WIP to ensure a seamless and accurate integration. The task at hand was not just about maintaining operational efficiency but also about preserving the integrity and consistency of Carhartt WIP’s brand across borders.

We understand the hurdles businesses face when expanding globally. The excitement of reaching new customers is often dampened by the daunting task of managing intricate data across different platforms. For Carhartt WIP, the Canadian expansion was a strategic move to grow its brand. However, the technical nuances of ensuring that every product listing reflects the right information could easily overshadow the thrill of this milestone. The pressure to get everything right, from pricing to product details, is immense, as any discrepancy could lead to customer dissatisfaction and lost sales.

The Challenge

Failing to address these integration challenges could have dire consequences. Beyond the immediate risk of presenting inaccurate prices or unavailable products, there’s the long-term impact on brand reputation and customer trust. In today’s fast-paced market, consumers expect seamless shopping experiences. Any friction could deter potential loyal customers, putting Carhartt WIP at a competitive disadvantage. Additionally, manual updates or patchwork solutions are not scalable, leading to increased operational costs and potential errors as the business grows.

The Solution

Hairball’s expertise in NetSuite and Shopify integration came to the forefront to address this challenge. We developed a custom flow leveraging the Shopify GraphQL API, fueled by precise information from a NetSuite Saved Search. This innovative solution automates the synchronization process, ensuring that product catalogs and price lists are accurately reflected in the Canadian market, accounting for currency conversions and regional pricing norms. Our approach not only streamlined the integration but also equipped Carhartt WIP with a scalable solution that supports their growth trajectory and simplifies future market expansions.

The implementation of this custom flow has been a game-changer for Carhartt WIP’s Canadian expansion. By automating the sync between NetSuite and Shopify Plus Markets, we’ve minimized the risk of errors, reduced operational burdens, and ensured that customers in Canada receive accurate, up-to-date information. This seamless integration has allowed Carhartt WIP to focus on what they do best—delivering quality products to their customers—while confidently navigating the complexities of international e-commerce.

As Carhartt WIP continues to thrive in the Canadian market, we’re curious about your challenges and successes in global expansion. How has your business navigated the complexities of syncing data across international platforms, and what solutions have you found most effective?

This post showcases Hairball’s commitment to providing tailored solutions that address the unique challenges of e-commerce expansion. By leveraging our deep expertise in NetSuite, Shopify, and custom integrations, we empower brands like Carhartt WIP to seamlessly enter new markets and connect with customers worldwide.